Owning the new luxury

Owning the new luxury


The Richmond real estate market is fiercely competitive. For River Park Place, Intracorp's new project near the Olympic Oval, we needed a clear point of difference. We distilled the many added-value lifestyle elements of the project into a single, powerful brand concept: The New Luxury. It was all about a rich yet obtainable riverfront luxury, in a whole new kind of real estate offering. And that was a concept that buyers could get behind.

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