Ivanhoé Cambridge is a global real estate leader whose assets include 21 major shopping centres across Canada. Looking to amalgamate their centre-specific gift cards into a single national card, they called upon Toolbox for direction. The simple, impactful “&” symbol became the brand’s signature visual, and the embodiment of the campaign. All the brands and experiences that shoppers can access across the country are wrapped up in this one little icon. The result is a national experience under a single brand umbrella, with elevated brand and shopper awareness. Aaaaand shop until you drop – all across Canada.