Belmont Market brings a walkable Main Street experience to Victoria’s West Shore, a region primed and ready for just this kind of progressive development. Directly on the Galloping Goose Trail, anchored by a massive new Thrifty’s, and featuring a textured artisanal retail offering, the neighbourhood is just what the island needs. We carried out a full envisioning session with the Sobeys team, architects, and retail consultants, resulting in a full brand strategy that meshed into a progressive identity, and a branded leasing campaign for the development. The unexpected logo reflects this bright, natural, healthy ethos. And we’re all smiles about it.