Fairmont Empress – In-Room Dining
For its new in-room dining program, the Fairmont Empress sought to completely reinvent the look and feel of its menus. At the same time, caustic British wit and traditional voice gave the menu both humour and authority. Think Downton Abbey’s dowager, with a lot more gravitas. This, combined with an Art Deco layout, created a very modern frame for a brand with true imperial character. And it brought the experience right into every replenished room in the hotel.