Fairmont Jasper Park Lodge
Jasper Park Lodge is the quintessential Canadian lodge experience, nestled deep in the Rockies, four hours north of Calgary. Our relationship with “JPL” began as a request for a modest campaign to announce the renovation of guest cabins. But it evolved into a celebration of the rebirth of this property – and the lodge’s 100-year anniversary. Toolbox devised a Centennial Series campaign, created photo and video assets for the hotel, executed print campaigns, re-concepted the on-property restaurant (Orso), and devised an extensive Colleague engagement program. We also fell in love with the Rocky Mountain wilderness. We’ll be back.