Fairmont Jasper Park Lodge – Orso
With a 100-year history as a legendary Rocky Mountain wilderness destination, Jasper Park Lodge has been largely Canadian-themed in its culinary concepts. It was time to shake this up. The solution: Orso, a rustic trattoria that celebrates local produce, with dishes that would be right at home in the foothills of the Italian alps. Toolbox helped with the concept, naming, brand identity, and a host of themed support materials for this hugely successful restaurant rebrand within the lodge. Today, Orso keeps more guests dining on the shores of Lac Beauvert – and brings more locals out for stone-baked pizza and foraged mushroom risotto –
than ever before.