Fairmont Royal York
This landmark hotel commands an enviable position in the city – and in the story of Toronto. It’s an ideal point of arrival for Toronto’s new energy, right across from Union Station. Still, recent big luxury entrants to the market have changed the Toronto cityscape. Fairmont Royal York has responded, with a $500 million investment in room product, food & beverage, Fairmont Gold, and many other guest touchpoints in the hotel. It’s a complete story of transformation, at the heart of the city’s luxury experience. Toolbox has worked extensively with the hotel to tell that story, providing key strategic narrative foundations for the hotel, and its Gold Floor and event spaces, as well as photography, video, advertising assets, Colleague engagement, and many other tools. This unique architectural landmark is creating the essential Toronto experience. And it’s a city-changing event.