Granville Island Brewing – Holiday Classic Mingler

This Vancouver craft beer icon is well known for its mix-packs – they’re an important vehicle for introducing casual craft drinkers to new flavours in the repertoire. Granville Island Brewing came to us for something special for the 2016 Holiday Mingler, and the result rocks the Christmas bells. Sourcing a custom illustration of a vivid winter scene, we created a unique emotional atmosphere – one part irony, two parts nostalgia, and one part classic Canadiana. The shelf presence was incredible. These babies flew out of the stores like shovelfuls of snow off a winter sidewalk.