Granville Island Brewing – Under the Bridge
Granville Island Brewing is one of BC’s original craft brewers (some would say the first). But after 30 years as Vancouver’s beer for ballgames and barbecues, they’d lost some of their first-mover craft mystique. Especially when you stack them against the profusion of new brews that have hit the scene in recent years. Under the Bridge was a breakaway craft series with an edge. The strategy? Reestablish local credibility with a strong sense of place. So much for no brand is an island.