Pacific Polo Cup
What do starched cotton shirts, beautiful people, and riding crops have in common? They all belong in the fine tradition of polo – the sport of kings. Pacific Polo Cup is a signature event in Southlands, Vancouver’s equestrian stomping grounds. In its second year, the event exuded all the overtones of luxury one expects of polo – but the brand needed a level of polish that would prepare it to grow. Toolbox created a contemporary yet classic brand feel that rides neck and neck with key high-end sponsors and partners like Hawksworth and Veuve Clicquot. Ascots and divot stomping, anyone?