Pink Shirt Promise
Bullying is a serious issue that affects up to 49% of kids across Canada. So Pink Shirt Day is a movement that matters. Working with the power of Ivanhoé Cambridge’s dominant retail properties across Canada, we went to the wall for kindness – and gave Canadians the chance to raise their voice against bullying. In partnership with Shaw and 3M, Post-it Positive invited shoppers to post a promise to help end bullying, on Pink Shirt Promise walls in 21 shopping centres across the country. Together we can. (And we did.) Social shares were massive.
Good will was even bigger.