Saxx is a brand of high-touch, high-performance underwear for men. When Saxx retained Toolbox, the brand was still in its infancy, and was more or less a hybrid of genital jokes and medical supply design styles. We brought a polished tough-guy appeal to this premium men’s undergarment, with bold black and white photography, clean layouts, and strong industrial type. The results speak for themselves: Saxx is a national brand, with widespread placement across the retail landscape in Canada.