At the highly visible corner of Smithe and Cambie – a kind of gateway to downtown Vancouver – The Smithe offers spacious high-end homes with an unexpected luxury of finish and details. Yet the neighbourhood – a less-defined midpoint between well-established Gastown and Yaletown – required some placemaking. Toolbox celebrated the urban bounty of what was dubbed the Arts & Events District, showcasing the sophistication of this destination location. The story was supported with a clean and worldly brand, a bold metropolitan feel that would work for all kinds of buyers. And the project sold out – before the sales centre even
opened its doors.