Vij’s at Home

Vikram Vij is the reigning emperor of modern Indian cuisine in Canada, a beloved figure and a household name. For his Vij’s at Home line, the celebrated curries of his Vancouver restaurants are packaged up for perfectly spiced at-home indulgence. Toolbox wanted the design of the packaging to reflect the passion, personality, and gusto of the man himself. Combining careful photography, a vivid colour system, and evocative storytelling, we reinvented the series with a vital new design. It’s a culinary tour of India – without the 19-hour flight.