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Amar, Portuguese for love, is where New England’s seafaring legacy meets the bold expression of modern Portuguese cuisine. It’s a collision of history and innovation – anchored in Bostonian roots and elevated by a Michelin-starred chef’s vision of transformation, passion, and the restless pursuit of the new. Every brand detail was designed to deepen the experience. A custom monogram, bespoke menus, and hand-drawn illustrations. Each element crafted to echo the wild beauty of the Atlantic, the fervour of culinary artistry, and the soul of a culture that knows the sea as both provider and muse. A brand born of salt air and high art—where every guest can feel the ocean’s pulse from 17 stories above the shore.