Toolbox

Fairmont Chateau Lake Louise’s Basin Glacial Waters is situated within a landscape like no other: beside an otherworldly lake, cradled by a storied mountain range, and under the silent gaze of an ancient glacier. This Canadian Rocky Mountain luxury thermal wellness experience is unlike any other. To bring this vision to life, we dove deep into the landscape’s essence. We strategized, concepted, and art-directed a visual approach that resonated. With an understated brand design and neural-inspired approach, we harnessed the power of immersive, emotive, and sensory elements to forge a connection that feels both primal and profound.

Working alongside the creative brilliance of Milan-based architectural legend Matteo Thun, we elevated the experience by aligning it with a scientific narrative. The result? A brand identity that pulses with energy, depth, and meaning – capturing the character of the space and the human experience it embodies.