Toolbox

Imagination at work.

Branding Boston’s Best
Den of Cocktails

Perched high above the city – visible yet discreet – this glittering hideaway of indulgence beckons those who know how to savour the night. Wrapped in glass and mystery, it’s less a speakeasy and more a performance of shadow and spectacle, set 17 floors above the expected. Its name is a clever nod to Boston’s storied past, rooted in local lore, but with a playful wink that rewrites the narrative. We built a brand that leans into contradiction: historical yet irreverent, polished yet underground. The identity system, from logo to language, was crafted to seduce and surprise. A bespoke cast of illustrated duck caricatures brought unexpected levity to menus, gin labels, and whispered wayfinding. Each detail – witty, refined, and just a touch subversive – reinforces the speakeasy’s dual identity: hidden, yet unforgettable. And once you’re in, there’s no ducking the bill.

The Blind Duck

Raffles Boston

Industry
Hotels & Resorts, Food & Beverage
Services
Services

Brand Strategy, Naming, Brand Identity, Graphic Design, Copywriting, Menu Design, Collateral Design, Packaging Design

Expertise
Contributors

Brandon Barré, Photographer

Raffles Boston

Long Bar linen-bound menu cover with gold foil.

Raffles Boston

Cafe Pastel brand card.

We give life
to brands
with design narratives that matter.

Let us be your agents of change.

Yaletown Studio: 304–1228 Hamilton Street Vancouver, BC, Canada V6B 6L2