Toolbox

ETHOS is a new development in an emerging neighbourhood in Metrotown, Vancouver. Toolbox shaped a narrative that resonates on a deeply personal level, capturing ETHOS not only as a residential tower development, but as an idea. An urban oasis that speaks to the future. We crafted an integrated storytelling experience – spanning print, digital, and outdoor media to define a clear sense of originality. Each piece was designed to evoke a sense of possibility and deep emotional investment. It’s the manifestation of a vivid, imagined future, and in that future, we positioned ETHOS as a place where progress, potential, and human connection collide.