Two women smiling while walking on treadmills.

Toolbox

Imagination at work.

A World of Wellness

Fairmont Hotels & Resorts delivers deep connections between guests, locations, and the grandest emotions. This weaves naturally into well-being, a priority for high-end guests. Building a global wellness platform for Fairmont demanded precision: it had to stand apart yet live seamlessly within a storied brand system. Fairmont Fit is the guest’s invitation into this elevated ecosystem – an experience grounded in three essential dimensions: Strong Body. Clear Mind. Full Spirit. A structure that empowers guests to explore what wellness means to them, without compromise. This is well-being as a brand promise. Designed. Delivered. And deeply felt.

Fairmont Fit

Fairmont Hotels & Resorts

Industry
Hotels & Resorts
Services
Services

Brand Strategy, Brand Identity, Graphic Design, Copywriting, Guidelines & Execution Toolkit

Expertise
Contributors

Hubert Kang, Photographer

Fairmont Fit water bottle with logo.
Fairmont fit photography.
A man sweating during a spin class.
Fairmont Fit poster design.
A woman checking her watch while exercising.
Woman unrolling a purple yoga matt.
Fairmont Fit printed collateral.
Woman sleeping soundly on pillow.

Wayfinding Maps

Fairmont Jasper Park Lodge

JPL winter map overview.

Fairmont Gold

Fairmont Hotels & Resorts

Fairmont Gold brand photography.

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with design narratives that matter.

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