Long Bar linen-bound menu cover with gold foil.

Toolbox

Imagination at work.

Asia Meets the Americas

The timeless romance of Raffles – whispered across continents and centuries – finds a bold new chapter in the heart of Boston. From the iconic Long Bar in Singapore to America’s most historic city. Toolbox drew from this organic tension to craft a brand that’s both transportive and grounded. Custom motifs weave through the identity, menu, and signage, echoing botanical forms with a studied elegance. Each design decision honours Raffles’ Asian heritage while translating it through a distinctly local lens – refined, intentional, and unmistakably Bostonian. Global, yet personal, and always worthy of a toast: Yam Seng! Or to our Western friends: Cheers!

Long Bar

Raffles Boston

Industry
Hotels & Resorts, Food & Beverage
Services
Services

Brand Strategy, Naming, Brand Identity, Graphic Design, Copywriting, Menu Design, Collateral Design

Expertise
Contributors

Brandon Barré, Photographer

Long Bar restaurant interior.
Long Bar menu interior detail with gold foil.
Long Bar restaurant interior.
Long Bar menu interior detail view.
Long Bar menu interior detail.
Long Bar menu interior foil detail.
Long Bar patio.
Long Bar menu foil detail.
Long Bar restaurant interior.

Amar

Raffles Boston

Amar menu suite overview.

The Blind Duck

Raffles Boston

We give life
to brands
with design narratives that matter.

Let us be your agents of change.

Yaletown Studio: 304–1228 Hamilton Street Vancouver, BC, Canada V6B 6L2