Toolbox

Once upon a time, before Y2K, social meant games night, ghosting meant Scooby-Doo, and soda was a sugar high followed by a sleepy crash. Enter Not Too Sweet Craft Soda, a brand born from the roots of DIY culture, reimagined for today. Toolbox crafted an experience that bubbles with cheeky fun, low-sugar authenticity, and a touch of ’90s nostalgia. We harnessed the playful spirit of the past and expanded the brand’s relatability to fit the moment. Our custom wordmark and packaging design features a monochrome colour scheme unique to each SKU, immediately distinguishing the brand as an outlier in its category. It’s about creating a new space, where quirky moments are celebrated and even a little chaos is embraced. After all, while things may not always go your way, a delicious slap sweetens the sting.