Toolbox

Imagination at work.

Manor Modernity Sets the Tone

A sanctuary of quiet grandeur, in manor-like surroundings, where elegance softens and formality gives way to ease. Reign, the flagship restaurant at Toronto’s iconic Fairmont Royal York, is exactly that – an epicurean crown jewel within the hotel’s sweeping transformation. Toolbox brought clear identity to an all-day dining experience with strategy, narrative, and design, to shape a brand that honours ritual without rigidity. Our menu design was a precise interplay of tradition and modernity, where noble lineage meets contemporary indulgence.

Reign

Fairmont Royal York

Industry
Hotels & Resorts, Food & Beverage
Services
Services

Brand Strategy, Naming, Brand Identity, Graphic Design, Copywriting, Menu Design, Collateral Design, Packaging Design, Digital Campaign

Expertise
Contributors

Ben Rahn, Photographer
Brandon Barré, Photographer
Mehmet Erzincan, Photographer

Concert Properties

Tesoro book cover.

Fairmont Royal York

Coaster design with a glass of wine sitting on top.

We give life
to brands
with design narratives that matter.

Let us be your agents of change.

Yaletown Studio: 304–1228 Hamilton Street Vancouver, BC, Canada V6B 6L2